TRIM+P

In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.

The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.

We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…

Mobile+Positive Robot Big

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R.E.S.T. Method for Responding to Reviews

Today I published a one sheet that I’m proud of. It covers how a business can respond to negative reviews online.

In this one sheet, I introduce an acronym, R.E.S.T. It reminds you to be relaxed, empathetic, specific and trustworthy when responding to a bad review online. Special thanks to Logan Lidster for contributing your insights about how to respond to a review and to Nicholas MacConnell for encouraging me to develop an acronym.

What I like most about this piece is that so many complicated lessons have been boiled down into a single sheet of paper that’s understandable and catchy. I guess all those years of brain training are paying off, huh Nic?

I also created a slideshow for the R.E.S.T. method. Hosted by Slideshare.