The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.
Information is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.
Sensory Headline
Decision Dyad
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.
David: Tell me what a decision is.
Greg: A decision is a mental, strategic move, in order to avoid some future consequence.
David: Thank you. Tell me what a decision is not.
Advertisers, Don’t Get Fenced Out
February 1, 2010. I woke up as my friend shouted, “Oh my God. They stole everything.”
New David Engel Ad Portfolio
The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.
David Engel’s Self Interview
March 29, 2010 – A young David Engel interviews himself about creativity, form and function in advertising.
David: So, what is an advertising inventor?
Engel: It’s my way of telling the world that I’m an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to blend both form and function into my work.
Map Decision: Tension & Release
This is my personal experience of tension and release around a driving decision.
Monday, March 1, 2010
On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions.
The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr.
Tension. “Whoa… This map is telling me one thing, but I’m thinking another.”
“Fuck the map.” I decided to take the route that was already in my mind.
In that moment, the tension went away.
What would you like to be known for?
Here’s how to start the branding process without spending 5 months and $1,000,000.
NLP Eye Cues: Remember Right
Neuro Linguistic Programming (NLP) teaches that the brain can access Visual, Auditory, and Kinesthetic representational systems by moving the eyes. These eye movements are called NLP eye cues.
52 embedded commands
Embedded commands are softening language. They are good at bypassing the conscious mind to place ideas directly into the subconscious.
One bogus claim is that embedded commands delivered in normal conversation will make people “do anything you want.” Not even suggestions in real hypnosis are guaranteed that kind of success.
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