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EISAIAH ENGEL

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artcollaborationhow to artImaginationmindsets

“How To” Art: Puzzle eMindset

I just finished the Puzzle eMindset.

To me, this piece stands on the border of art and “how to” literature.

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2 Comments January 30, 2010 Eisaiah Engel
hiring independent contractorshiring talentpre-interviewing

Joomla Programmer Pre-Interview Questions

I added a new piece to my Google Knol Collection, Mastering the Pre-Interview.

The piece, titled Joomla Programmer Pre-Interview, is a series of questions that reveal a Joomla coder’s skill. I recommend asking some or all of these questions before hiring a Joomla coder.

1 Comment January 23, 2010 Eisaiah Engel
advertising investmentsadvertising real estateinterviewsweb design

New Website for Real Estate Client

I just finished a new website for a San Diego real estate investment firm.

saarei website.png
The client paid a huge compliment… Continue reading →

1 Comment January 20, 2010November 27, 2016 Eisaiah Engel
big ideasbiosconceptsCopywriting

Bio with a ‘big idea’

Very few bios have a big idea.

The big idea in this bio = you can have a relationship with food… and it can be healthy.

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Comment January 19, 2010November 27, 2016 Eisaiah Engel
advertisingbig ideasCopywritingfamous campaignsvideo ads

Define: Big Idea in Advertising

Big ideas are fresh and provoking ideas that hold a viewer’s attention.

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12 Comments January 16, 2010June 30, 2017 Eisaiah Engel
advertisingbrandingconceptsImaginationinventionuncommon mediaWriting Ads

2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

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Comment January 4, 2010November 27, 2016 Eisaiah Engel
catchy headlineconceptsCopywritingfaux journalismnews appealnews article

Swine Flu News Article

This article was written as an experiment in October of 2009. It was never published.

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Comment December 30, 2009 Eisaiah Engel
catchy headlinecore4simple & stupidtaglinesweight-loss

What would you eat if you could CHEAT?

I forgot to mention in the post about CheatRX.com that I wrote the tagline, “What would you eat if you could CHEAT?”

Comment December 23, 2009November 27, 2016 Eisaiah Engel
define itfamous taglinesinvention

Invention is explaining the obvious

Obvious does not mean what everyone else sees.

Yet, when the inventor explains it, it suddenly becomes obvious to everyone else.

Got Milk
Obvious. Why didn’t I think of that?
2 Comments December 20, 2009November 27, 2016 Eisaiah Engel
campaign ideascrowd sourcingfacebookImaginationsocial advertisingWriting Ads

Social Advertising

Let people make their own advertisements for your product in their Facebook pictures.

Photographer: Mickey van der Stap
Photographer: Mickey van der Stap

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4 Comments December 15, 2009November 27, 2016 Eisaiah Engel

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