Too often writers get stuck because they’re skipping the outlining stage of the writing process.
Copywriting
Grassroots Advertising With No Money Down
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.
Sensory Headline
What would you like to be known for?
Here’s how to start the branding process without spending 5 months and $1,000,000.
Bio with a ‘big idea’
Very few bios have a big idea.
The big idea in this bio = you can have a relationship with food… and it can be healthy.
Define: Big Idea in Advertising
Big ideas are fresh and provoking ideas that hold a viewer’s attention.
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published.
What would you eat if you could CHEAT?
I forgot to mention in the post about CheatRX.com that I wrote the tagline, “What would you eat if you could CHEAT?”
Misconception – why it happens
The red pieces below represent communication between two people in the form of words, expressions, voice tones, touch, smell, taste, etc.
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Re-Writing a Weight Loss MLM
Here is an ad written in for a MLM in the weight loss industry. Instead of giving it the regular look of an MLM, I gave it a news appeal. Sales people are now ‘weight loss hosts.’ The term multi-level marketing is redefined to Weight Loss 2.0.