Customers would get their first experience with the concept via #TellOdyz #Freebies, which were sponsored Facebook posts questions (pictured above). Once they signed up for the $99/mo program, daily questions were sent via text message. The final posts were published on customers’ Facebook pages. Continue reading →
On my 29th birthday in 2015, I rebranded from David Engel to my middle name, D. Eisaiah Engel. There are three reasons for the change:
When you type ‘David Engel’ into Google, there is a successful broadway actor and plenty of lawyers, professors and doctors all competing for placement in the SERP (SERP is an acronym which stands for: search engine results page). I am all for competition, but there are too many awesome people named David Engel. This was not one that I could win.
When you’re thinking about creating your next invention, ask, “How can I make it easier to bring people / resources together?” The more people / resources you connect, the bigger your potential market.
One way to remember this is to package the concept in a “trigger.” I recommend the word: CONNECT. When you’re brainstorming think about what to CONNECT, who to CONNECT, where to CONNECT, etc. This framework will help inventors save time and maximize their creative impact.
I recently came across an article in Forbes titled, Most Annoying Business Jargon. So I wrote a whitepaper that incorporated each word from the article. Enjoy.
“Let’s Talk About That”
The international operations’ group core competency focused around a vertically integrated strategy where buy-in was required to coordinate functions across departments. Project managers needed a channel to communicate feedback, so a swim lane was established to better empower those resources. It wasn’t until the team drank the kool-aid that they were able to move the needle. The company established itself as a player on the bleeding edge of its industry. Tiger teams and swat teams rallied around the idea to create a burning platform with lots of moving parts. Corporate values notwithstanding, the tendency of outside players was to make hay to show short term results, but the end product wasn’t scalable. After careful budget planning, the committee was tasked with compiling a list of best practices to assist the corporation in thinking outside the box. Participants found that the exercise was very effective in getting all the ducks in a row. The resulting benefit to the organization was that an ecosystem was created to present solutions in collaborative manner. Ideas were first socialized and when a quorum of the managers agreed that one should be pursued, they inevitably found that the process did provide the most leverage, which is critical in a vertically integrated organization best optimized to provide full service to its stakeholders. Those responsible for drilling down into the details were often the least likely to go over the wall with their findings and so the methodologies for accretive growth weren’t fully optimized. “It is what is is” was exactly the type of thinking that change agents sought to improve with more robust strategies, so when those items were taken offline, the team more fully synergized and optimized learnings. Still, some wished to boil the ocean before reaching a hard stop. But McKinsey and company was able to pull out the stops and create a proposal which had the most impact for the organization. Because McKinsey and company gave 110%, the body of work was produced at a price point which took everything to the next level. Solutions which are cut and dry are not always within the window of opportunity because of labor efficiency and out of pocket resources that are better used for grabbing the low-hanging fruit instead of peeling the onion.
This will be my first Dreamforce. I hear that it’s an epic event. I am very honored to one of the speakers.
If you are going to be there, be sure to look me up. I will be speaking Monday and Wednesday around 12 o’clock at the Marriott. My speech will be on the “Top 10 Adoption Tips for Small Business Success.”
Salesforce tells me that the session is going to be recorded and posted on YouTube later. If you’re interested in seeing how Review Concierge uses Salesforce, be sure to check around November/December on Salesforce’s YouTube channel.
I’ve been dieting and running 4 miles a day so I can look good and be in my best shape by the time I get to Dreamforce. Hopefully all that hard work will pay off. Just kidding. Wish me luck!
I wish you all great success with Salesforce.
Photo: How we really use Salesforce at Review Concierge.