An efficient writing process for Facebook Pages


Odyz Cards was an experiment run between August and November 2015 to answer the question: What is the most efficient way to author original content for Facebook? 

The concept was to divide the task of writing into three parts:

odyz post example
An example dividing the labor in the writing process.

STEP 1. Odyz Cards asks customers a daily question. The question can be delivered via SMS, email or a sponsored Facebook post (pictured above).

STEP 2. Customers answers the question casually, in their own voices.

STEP 3. Odyz Cards turns customers’ answers into complete Facebook posts.

Customers would get their first experience with the concept via #TellOdyz #Freebies, which were sponsored Facebook posts questions (pictured above). Once they signed up for the $99/mo program, daily questions were sent via text message. The final posts were published on customers’ Facebook pages.
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Why did I rebrand from David to Eisaiah?


On my 29th birthday in 2015, I rebranded from David Engel to my middle name, D. Eisaiah Engel. There are three reasons for the change:

  • When you type ‘David Engel’ into Google, there is a successful broadway actor and plenty of lawyers, professors and doctors all competing for placement in the SERP (SERP is an acronym which stands for: search engine results page). I am all for competition, but there are too many awesome people named David Engel. This was not one that I could win.

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1 Thing Great Inventions Have in Common

I was just reading this list of the world’s most famous inventions, and I found a common thread between them. Here it is: Great inventions bring the world together.

When you’re thinking about creating your next invention, ask, “How can I make it easier to bring people / resources together?” The more people / resources you connect, the bigger your potential market.

One way to remember this is to package the concept in a “trigger.” I recommend the word: CONNECT. When you’re brainstorming think about what to CONNECT, who to CONNECT, where to CONNECT, etc. This framework will help inventors save time and maximize their creative impact.

Let’s Talk About That

I recently came across an article in Forbes titled, Most Annoying Business Jargon. So I wrote a whitepaper that incorporated each word from the article. Enjoy.

“Let’s Talk About That” 

The international operations’ group core competency focused around a vertically integrated strategy where buy-in was required to coordinate functions across departments. Project managers needed a channel to communicate feedback, so a swim lane was established to better empower those resources. It wasn’t until the team drank the kool-aid that they were able to move the needle. The company established itself as a player on the bleeding edge of its industry. Tiger teams and swat teams rallied around the idea to create a burning platform with lots of moving parts. Corporate values notwithstanding, the tendency of outside players was to make hay to show short term results, but the end product wasn’t scalable. After careful budget planning, the committee was tasked with compiling a list of best practices to assist the corporation in thinking outside the box. Participants found that the exercise was very effective in getting all the ducks in a row. The resulting benefit to the organization was that an ecosystem was created to present solutions in collaborative manner. Ideas were first socialized and when a quorum of the managers agreed that one should be pursued, they inevitably found that the process did provide the most leverage, which is critical in a vertically integrated organization best optimized to provide full service to its stakeholders. Those responsible for drilling down into the details were often the least likely to go over the wall with their findings and so the methodologies for accretive growth weren’t fully optimized. “It is what is is” was exactly the type of thinking that change agents sought to improve with more robust strategies, so when those items were taken offline, the team more fully synergized and optimized learnings. Still, some wished to boil the ocean before reaching a hard stop. But McKinsey and company was able to pull out the stops and create a proposal which had the most impact for the organization. Because McKinsey and company gave 110%, the body of work was produced at a price point which took everything to the next level. Solutions which are cut and dry are not always within the window of opportunity because of labor efficiency and out of pocket resources that are better used for grabbing the low-hanging fruit instead of peeling the onion.

Recording of my Dreamforce 2014 Session


The recording of my Dreamforce 2014 session is available here:

The session was titled, “Top 10 Adoption Tips for Small Business Success.” The speakers were me, Damian Mogavero and Melissa Botelho.

Speaking at Dreamforce was a great experience. I’m grateful to Salesforce for inviting me as a guest!

List of Metro Areas and their Area Codes

For all of you out there who are dying to get your hands on a list of area codes by metro area, look no further than this Google Fusion Table.

I compiled this dataset for some interesting research that I’m doing. Hopefully it will save you some time with your research.

Here is the CSV version in case the Fusion Table goes down: Metro Areas and Area Codes.

Skyline Panama City

I’m speaking at Dreamforce 2014

This will be my first Dreamforce. I hear that it’s an epic event. I am very honored to one of the speakers.

If you are going to be there, be sure to look me up. I will be speaking Monday and Wednesday around 12 o’clock at the Marriott. My speech will be on the “Top 10 Adoption Tips for Small Business Success.”

I’ll be sharing the stage with two amazing speakers: Damian Mogavero, CEO of Avero, and Melissa Botelho, Senior Success Manager at Salesforce.

InsightSquared is recommending our session here: It was very nice of them to give me some attention.

Salesforce tells me that the session is going to be recorded and posted on YouTube later. If you’re interested in seeing how Review Concierge uses Salesforce, be sure to check around November/December on Salesforce’s YouTube channel.

I’ve been dieting and running 4 miles a day so I can look good and be in my best shape by the time I get to Dreamforce. Hopefully all that hard work will pay off. Just kidding. Wish me luck!

I wish you all great success with Salesforce.

David Engel and Dan Johnson learning about computers
Photo: How we really use Salesforce at Review Concierge.